The Lost Island of Alanna is a branded, graphic adventure video game and marketing initiative conceived and directed by Dale Leary and developed with partner Michael Hall of Raintree Media for Coca-Cola Cherry.

Alanna included a distributed CD-ROM game, integrated social chat rooms, under-the-cap codes, special product packaging, advertising, outdoor,[clarification needed] and two promotional websites.

[3] The strategy was to create an underground campaign designed to increase the appeal of Cherry Coke to teens and young adults who are part of what was then "the emerging wired generation.

[5] The campaign by Raintree Media created consumer engagement through underground social dialogue while integrating product placement within the myth of a CD-ROM computer game.

In the game, you explore an island where an ancient civilization was concerned about passing on its wisdom but was wiped out by a volcano before it was able to share its precious knowledge.

The game cross-references this with bottles of Cherry Coke, on the labels of which you'll find clues in the form of cuneiform characters, and then the player is encouraged to begin solving the mystery.

Like the historic island of Thera, much of Alanna was destroyed and its ancient culture obliterated by the eruption around the end of the late Bronze Age, according to the in-game Standlake University notes.

The Standlake University website also posted journal entries of a ledger recording that eight tablets made of clay, gemstones, and precious metals—and a letter written by the king of Alanna—were all found within the shipwreck.

[17] The NHL Challenge for Powerade along with Time Tremors for Cherry Coke released the following year with music by award-winning artist Jesper Kyd.