The Edge, as it was commonly called by readers, was created in part due to the loss of readership among young people in the Bangor area, a problem afflicting many major newspapers across the country.
Similar to publications including RedEye in Chicago and Quick (newspaper) in Dallas, the publishers began The Edge in an effort to pull readers back into readership and serve a niche not being serviced by other media in the area.
[4] Citing declining advertising revenue, the BDN, as it's referred to locally, cut a series of positions in the editorial department and closed several bureaus.
As compared with mainstream newspapers, The Edge strongly emphasizes pop culture and entertainment news; humorous or lighthearted rather than serious columns, and flashy graphics and large pictures.
It is a tabloid-format newspaper, oriented vertically rather than horizontally and with a front page consisting only of a large picture and several headlines.