[1][2] In its entire original broadcast, The Mask Singer generated the highest ratings for a Thai variety game show in the digital TV era.

Beginning with parking, contestants are required to switch vehicles to avoid being recognized.

Individuals with knowledge of the contestants' identities, such as makeup artists and studio judges, must sign confidentiality agreements.

When they arrive at the studio, staff members bring them cloaks to conceal their identity.

Before filming the show, each contestant has to sign a contract ensuring they keep their identity a secret.