[5] Lyrically, the song finds Manson comparing himself with Mephistopheles, a Germanic mythical demon who collects the souls of the damned.

[3] Directed by Francesco Carrozzini and featuring a cameo from The Wire and Boardwalk Empire actor Michael K. Williams – who began uploading images from the video shoot to their social media accounts in late March[7] – the official music video for the song was released on May 11, 2015 on the band's official YouTube channel.

Acting as a Faustian narrator, he presses his head between two steel bars and says "The first time I met him, I could feel the hounds of hell on my trail".

[9] Williams is dressed in attire similar to the kind worn by 1930s blues musician Robert Johnson – who, according to legend, entered into a Faustian pact with the Devil in exchange for his musical prowess.

[11] As the song begins, it is interrupted by loud chants of "Hallelujah", and Mephistopheles is seen in a large open space surrounded by a group of followers made up of gang members and prostitutes.