The series was revived in 2003 by Panini Comics, who are licensed to reprint Marvel US material in Europe, and was published monthly until November 2019.

Thanks in large part to the success of MWOM, Marvel UK gained a foothold in the (at the time) vast UK weekly comic market, allowing the company to cross-market and later introduce non-superhero UK-reprint titles such as Planet of the Apes and Star Wars.

MWOM started out publishing reprints of 1960s stories featuring Marvel's existing characters — including Spider-Man, The Hulk, and the Fantastic Four.

As was the custom with British weekly titles, the first issue of MWOM featured a free gift, in this case a Hulk iron-on T-shirt transfer.

Early during the comic's run a type of fan club, FOOM (Friends Of Ol' Marvel), was started and readers were invited to join and receive exclusive items.

The Avengers returned to MWOM, bringing Conan the Barbarian with them in issue #199 (July 21, 1976) following the cancellation of their own magazine.

From issue #233 (March 1977), the Hulk co-starred with Planet of the Apes (after their own 1974–1977 weekly folded) and subsequently with Dracula and Nick Fury.

(The former was left over from the last merger, when the title then called Planet of the Apes and Dracula Lives merged into MWOM; while the latter was from Fury weekly, an unsuccessful March–August 1977 attempt to follow the popularity of boys' war comics in the UK.

The comic changed when in 1978 Dez Skinn was hired by Stan Lee to head Marvel UK.

This saw a move towards more traditional UK boys' adventure-type comics as Daredevil was joined (or re-joined) by Dracula, Conan the Barbarian, Shang-Chi, Skull the Slayer, and Godzilla, who replaced the Hulk three issues after the re-launch.

In September 1979, however, the title returned to its roots when it became the monthly Marvel Superheroes with issue #353, starring the Avengers.

In addition to Daredevil and the Hulk, characters featured included She-Hulk, Blade, Ghost Rider, Captain Britain, the Fantastic Four, Nick Fury, and the Defenders.

4 debuted in September 2009, following the relaunch of all other Collectors' Editions as part of signalling the end of Civil War.

The initial line was Doctor Strange, Ms. Marvel and Black Widow followed by Silver Surfer and Guardians of the Galaxy.