Starting in November 1948 Martin Fabrics began advertising during the Wednesday slot of the series, and offered a booklet How to Sew Velvet to anyone who sent in 25 cents.
[6] Burrows stated she applied for the job as a teacher on television, and was hired on the spot to do a daily 15-minute sewing show.
She received fan mail from across the United States, much of it from men who asked her to influence their wives to do more mending and darning.
Because of her high volume of mail from husbands she did special programs showing men how to sew on buttons and let out trouser waist bands to make room for "middle-age spread."
Billboard magazine felt a younger and more attractive host would have been a better choice, but also stated that Burrows "obviously knows her stuff" and that the series "might prove of value".