Released on August 1, 2014, it was the band's first new song since the death of bassist Paul Gray in 2010 and the 2013 firing of drummer Joey Jordison.

An accompanying music video premiered on Slipknot's official website on August 5, 2014; however, no band members were featured.

[5] Later on, the band released small few second teasers for the new album each day, which turned out to be clips from the official video along with samples from the song.

Among others, it contains double-bass attacks and stomping percussion strikes combined with fast riffs, shrieking samples, and continuous aggressive shouting and screaming by Corey Taylor.

Directed by Shawn Crahan, the music video features two women performing various acts along with props paying homage to some of Slipknot's earlier work.