[1][2] The venture was deemed controversial due to its ownership by non-profit superannuation funds (which are legally obliged to spend money in their members' best interests) regarding both the publication's commercial nature and its editorial independence.

[11] In 2017, The New Daily generated $13,647 profit based on revenue of $280,125 from advertising in addition to capital investment from its owner.

[3] On its fifth anniversary in 2018, the publishers reported significant success in achieving two million unique monthly viewers.

[12] It recorded a monthly unique audience greater than The Australian newspaper, according to Nielsen digital news rankings for February 2022.

[15] Its flagship columnists have included Paul Bongiorno, Alan Kohler and Michael Pascoe.