They post news stories and explainer articles on their Instagram account, which has over 500,000 followers,[1] and also release a daily email newsletter and podcast episode.

[1] Their news content is "bite-sized" and "easily digestible", written in plain English, with its stories catered specifically towards a young Gen Z audience.

[9] In 2020, The Daily Aus rapidly grew its Instagram following through its coverage of four key events: COVID-19 lockdowns and restrictions in Australia, the Black Summer bushfires, the George Floyd protests and the US presidential election.

[10] The founders attributed their growth in readership to young audiences "going to Instagram for the basic information before they go out to more sophisticated news sources for further reading.

[12] In June 2023, amidst the online presale for the Australian leg of Taylor Swift's Eras Tour, The Daily Aus advertised a giveaway of four tickets to a random follower of their page.

[14] In the lead-up to the 2023 Australian Indigenous voice referendum, The Daily Aus partnered with outdoor advertising company JCDecaux to promote an online information hub set up by the news outlet to answer common questions about the proposed alteration to the constitution.