[1] The outlet was founded in 2014 as a Russian-language publication Novoe Vremya (Russian: Новое Время; HB), and initially received an investment from Tomáš Fiala [cs] of Dragon Capital, the owner of the newspaper.

[11] In February 2020, the website, then known as Novoe Vremya, launched a paywall and attracted 10,000 subscribers in the five succeeding months.

[12] Vitaly Volodymyrovych Sych [uk], the editor-in-chief of the publication, stated that it instituted a paywall to attract revenue, as it could not compete with companies like Google or Facebook in the advertising market.

[13] According to data gathered in 2021 by Gemius international research the company had 5,572,440 "real users" visit their site, making them the 5th most viewed news company in Ukraine, additionally their site pulled 10,000,000+ unique visitors according to Google analytics that year.

[10][14] NV was one of two publications, including The Kyiv Independent, that were recommended as reliable sources for war coverage by the Ukrainian Institute in London.