[7] In 1996, it expanded upon its broadcasting by purchasing Palmer Communications, owners of WHO-DT in Des Moines and KFOR in Oklahoma City.

[8] The company completed its purchase of The Washington Post's 50 percent interest in the International Herald Tribune (IHT) for US$65 million on January 1, 2003, becoming the sole owner.

[11] The Times, on August 25, 2006, acquired Baseline StudioSystems, an online database and research service on the film and television industries for US$35 million.

[12] The company announced on September 12, 2006, its decision to sell its Broadcast Media Group, consisting of "nine network-affiliated television stations, their related Web sites and the digital operating center".

[13] The New York Times reported on January 4, 2007, that the company had reached an agreement to sell all nine local television stations to the private equity firm Oak Hill Capital Partners, which then created a holding company for the stations, Local TV LLC.

[19] In 2011, the Times sold Baseline StudioSystems back to its original owners, Laurie S. Silvers and Mitchell Rubenstein, majority shareholders of Project Hollywood LLC.

[12] Facing falling revenue from print advertising in its flagship publication in 2011, The New York Times, the company introduced a paywall to its website.

[25] The same month, the company appointed chief operating officer Meredith Kopit Levien to the position of CEO.

[26] In February 2022, the New York Times Company bought The Athletic, a subscription-based sports news website, for $550 million.

[28] Later that month, it acquired Wordle, an Internet word puzzle game that grew from 90 players in October 2021 to millions at the time of purchase.

Branded as "The Stereo Stations of The New York Times", its classical music radio format was simulcast on both the AM & FM frequencies until December 1992, when the big-band and pop standards music format of station WNEW (1130 kHz – now WBBR/"Bloomberg Radio") was transferred to and adopted by WQXR; in recognition of the format change, WQXR changed its call letters to WQEW (a "hybrid" combination of "WQXR" and "WNEW").

[40] As of June 2024:[update][45] The company sponsors a series of national and local awards designed to highlight the achievements of individuals and organizations in different realms.