[3][4] During his tenure the paper reprinted long tracts on topics of the day, but struggled to find a readership among the 500 members of the pre-incorporation village of Newmarket.

[17] Jackson occupied many positions during his life: coroner and issuer of marriage licenses during and after the Sandfield-Dorion administration of Old Canada, welcomed dignitaries such as the Prince of Wales in 1861 and Lord Dufferin, as a municipal councillor and reeve.

[18] He was an executive of the Canadian Press Association, president of Newmarket Mechanics’ Institute, Masonic member and mayor for two years after incorporation as town in 1880.

[20] During Erastus' time the paper moved from its original location on the east side of Main Street by Park Avenue, then Mill (Queen), Ontario Street and finally atop a hill at 142 Main St.[21][22][23] Lyman George Jackson, son of Sophia Wright and Erastus, would steward the paper from February 1883 until his death on August 8, 1934.

[24][25] From early 1931 to May 1932, he sold and subsequently bought back the paper from Arthur Hawkes and his daughter Evelyn Crickmore, as the Depression affected sales.

[31] 1950s Onward On June 14, 1953, the Era’s offices were ravaged by a fire and a new location arranged at 30 Charles Street by publisher Cecil Alexander “Tiny” Cathers, a Progressive Conservative MP.

[37] The 1970s saw David R. Haskell as publisher, with Robert Terrence “Terry” Carter, who would write a fair bit about the history of the paper, as editor-in-chief.