[1] On October 29, 2012, Cube Entertainment announced that “No Ji Hoon will be releasing his first mini album ‘The Next Big Thing‘ and will be raising the curtains for his promotions as a solo dance singer with his title track ‘Being Punished’“.

[2] On October 31, 2012, Cube Entertainment released a mock-documentary style video teaser of the singer titled ‘Mockumentary – File Code: 1107‘ onto their official YouTube channel featuring labelmates Hyuna, G.NA and BtoB.

Since he was the one who ended that relationship he can't forget, he feels he's being punished for making the wrong choice, hence the song title.

The music video takes physical associations with punishment–blindfolds and bound hands–and ties them to the mental form of it, from the actions of the man, it seems he's rather into this game the two are playing, hoping for some type of reunion.

But rather than following a strictly logical plot line, the music video was more focused on visualizing the sentiments presented in the lyrics.