He argues that the US will become more diverse (with a trend towards ethnic/racial mixing) and more competitive, and he predicts that the US will experience continual economic growth that advances the population's standard of living.

He views those areas as caught inside "the glamorous road to decline" with less incentive for ordinary, working class Americans to stay and with social policies benefiting the upper crust.

[2] Kotkin envisions a future of "smart sprawl" in which medium to low density suburbs without central dependence on big cities draw in increasing numbers of people.

[3]Refreshing and reassuring declared Thomas Bergen about Kotkin’s The Next Hundred Million whose analysis was grounded in observation making his vision accessible and useful.

Friesen remarked that "when it comes to the future, the field tends to be dominated by those who preach doom and gloom.... Kotkin provides a well-argued, well-researched and refreshingly calm perspective.