The Night Shift (concert)

To date there have been over 7500 attendances at Night Shift events, with a peak audience of 1,200 at The Roundhouse on 29 January 2010, where Vladimir Jurowski conducted Beethoven’s Coriolan Overture and Symphony No.

Other artists to have appeared at The Night Shift include Robin Ticciati, Marin Alsop, Rachel Podger, Edward Gardner, Christian Tetzlaff, Eduardo Portal, Stephen Hough and Yannick Nézet-Séguin.

On 13 August 2010 The Night Shift debuted at Wilton’s Music Hall[1] in London’s East End, performing a programme of Handel and Purcell, played on seventeenth-century instruments, with a support show from Nathan ‘Flutebox’ Lee, the beatboxing flute player.

The Night Shift succeeds in reversing all negative preconceptions of live classical music concerts: in the course of an hour or so attendees moved from expectations that the experience will be expensive, formal, long, middle aged, proper, strict and stuffy to an understanding that it can be accessible, comfortable, inclusive, informal, laid back, relaxing, spontaneous and studenty.

The OAE is doing a service to the entire sector.Another piece of independent research[3] published in August 2010 highlighted the effectiveness of the use of embedded information in The Night Shift concert format.