Clad in a red, skin-tight, rabbit-eared body suit with a black N inscribed in a white circle on his chest, the Noid is a physical manifestation of all the challenges in delivering a pizza within 30 minutes.

[citation needed] Group 243 hired Will Vinton Studios to sketch the Noid and animate the advertisements[1][4][5][6] using claymation.

In 1988, a Saturday morning cartoon series called The Noids was planned by CBS, but was canceled amid complaints that it was merely an advertising ploy and not a show for children.

The object of the game is to deliver a pizza within a half-hour time limit in an apartment building swarming with Noids (some of which are armed with pizza-seeking missiles or water balloons).

During 2016, the Noid appeared and was referenced in some Domino's commercials, as part of their USA "Pizza Payback" campaign.

Domino's officially confirmed the return of the Noid later in the month, and he was subsequently included in the mobile game Crash Bandicoot: On the Run!

[22] In 2023, the video game Pizza Tower released, featuring a boss (and later, playable) character named "The Noise", whose appearance and behavior are based on the Noid.