The brothers planned to split the work hours evenly, but Jim did not want to quit his job as a full-time postman to keep up with the demands of the new business.

Monaghan planned to add a new dot with the addition of every new store, but this idea quickly faded, as Domino's experienced rapid growth.

Sometime during the planning of the tower, Monaghan and the Taliesin architects parted company, allegedly because both parties felt the project may have not served justice to the spirit of Wright's architecture.

[20] Mr. Monaghan then went to Gunnar Birkerts, the architect of Domino's unusual half-mile (800 m) long headquarters office building who came up with a design for a tower that would rise at a 15-degree angle with a swooping top reminiscent of the forms of Wright's late work.

[24] After having faced tough competition from local restaurants and falling behind on its debt obligations, Domino's exited the country in 2022.

In 2017, Dash Brands Ltd., a foreign investment company specializing in restaurant chains, obtained the exclusive rights for Hong Kong and Macau.

[citation needed] Despite insisting that its own distribution system has greater advantages in safeguarding service quality and data retention, Domino's has already opened up a model of cooperation with third-party take-out platforms such as Ele.me and Meituan.

The reason for the failure, however, is mainly due to the fact that the customer rating of Domino's outlets is very low in Italy, which explains the difficulty of competing with the high quality of Italian pizzas.

The current Domino's menu in the United States features a variety of Italian-American main and side dishes.

[46] From its founding until the early 1990s, the menu at Domino's Pizza was kept simple relative to other fast food restaurants, to ensure efficiency of delivery.

[47] Historically, Domino's menu consisted solely of one style of pizza crust in two sizes (12-inch and 16-inch), eleven toppings, and Coca-Cola as the only soft drink option.

[56] Domino's promoted the dessert by flying in 1,000 cakes to deliver at Hoffstadt Bluffs Visitor Center near Mount St. Helens in Washington state.

[58] Their advertising campaign admitted to earlier problems with the public perception of Domino's product due to taste issues.

The character was designed to be the personification of any and all possible unsatisfactory experiences when having pizza delivered; as such, the catchphrase associated with the commercials was "Avoid the Noid".

The ad campaign gained notoriety, however, in 1989, when a man named Kenneth Lamar Noid, believing the mascot to be an imitation of him, held two Domino's employees hostage in Chamblee, Georgia.

[94][95] Contrary to popular belief, Domino's has stated that the retirement of the Noid ad campaign was not a result of the hostage situation.

[98] Domino's also sponsored Michael Waltrip Racing and driver David Reutimann during the 2007 season in the NASCAR Sprint Cup Series.

[99][100][101] The company had reached an agreement with four cities and towns, including Burbank, California; Bartonville, Texas; Athens, Georgia; and Milford, Delaware, to pave their roads.

[102] The half-hour guarantee was dropped that year because of the "public perception of reckless driving and irresponsibility", according to then-CEO Tom Monaghan.

[102][103] In December 2007, Domino's introduced a new slogan, "You Got 30 Minutes", alluding to the earlier pledge, but stopping short of promising delivery in half an hour.

[104][105][106] The company continues to honor the 30-minute guarantee for orders placed in its stores located in Colombia, Vietnam, Mexico, China, and India.

That same year, company stores in New York City and Washington, D.C., provided more than 12,000 pizzas to relief workers following the September 11 attacks on the World Trade Center and The Pentagon.

[108] In 2007, Domino's introduced its Veterans Delivering the Dream franchising program and also rolled out its online and mobile ordering sites.

[15] In 2008, Domino's introduced the Pizza Tracker, an online application that allows customers to view the status of their order in a real time progress bar.

[110] In a 2009 survey of consumer taste preferences among national chains by Brand Keys, Domino's was last—tied with Chuck E. Cheese.

[117] In 2016, Domino's cooperated with Starship Technologies and applied self-driving robots to deliver pizzas in specific German and Dutch cities.

[118] In 2016, Domino's in New Zealand delivered the world's first pizza delivery by unmanned aerial vehicle using the DRU Drone by Flirety.

[128] In December 2021, the company began offering "surprise frees," or complimentary items as part of a delivery process, of up to $50 million.

[129] In January 2022, the company announced it would cut back on promotional offers as well as adjust specific menu items in response to inflationary pressures.

[130][131][132] In September 2022, the company launched an "Inflation Relief Deal" that for a limited time offered a 20% discount on online ordering.