Rolf Skjoldebrand (Founder), Claes Cronstedt, The Non-Violence Project Foundation (NVP)[1] is a non-profit organization whose mission is to inspire, motivate, and engage young people on how to solve conflicts peacefully.

It was created by Swedish artist Carl Fredrik Reuterswärd as a memorial tribute to John Lennon[3] after he was shot and killed on December 8, 1980, in New York City.

Several replicas of this sculpture can be found around the world,[5] including the Olympic Museum in Lausanne, at Victoria & Alfred Waterfront in Cape Town and in the Chaoyang Park in Beijing, China.

They believed that the best way to achieve the non-violence mission was to convince schools and sports clubs to include violence prevention and life skills programs into their basic education schedule.

In 2008, the first Knot Violence Campaign[9] was launched in Portsmouth, United Kingdom, with the support of England soccer goalkeeper David James and the presence of local pupils.

During the 2010 FIFA World Cup in South Africa, under the campaign theme "Futbol For Peace" and in close cooperation with the Western Cape and Gauteng Education Departments, NVP engaged several prominent football players such as the Italian goalkeeper Gianluigi Buffon, German captain Michael Ballack, Wilson Palacios from Honduras, Alex Song from Cameroon, Aaron Mokoena from South Africa and football legend Gus Poyet to paint and interpret the Non-Violence symbol.

[12] The painted sculptures communicated a global vision of peace and non-violence and created awareness of the education programs which took place at several youth hubs and schools in Johannesburg and Cape Town.

The program attempts to give future trainers the competence and tools to implement the Non-Violence Project education model into their respective schools and sports clubs.

The project equips university students with the tools to go out into their local communities and inspire conflict resolution and promote non-violence in schools and on playing fields.

During the last 20 years, NVP settled regional offices in 17 countries around the world including the USA, the UK, Brazil, Mexico, Sweden, Denmark, Uganda, South Africa, Japan, China, India, Pakistan, Russia, Peru, Colombia, Guatemala, Tanzania, the Bahamas, Liberia, Kenya and Italy.