The mall serves an extremely large trade area stretching into 11 counties with a population growth rate nearly double the national average.

The center also benefits from its close proximity to over 64,000 students attending the nearby University of Florida and Santa Fe College.

Improvements continue to be made, including the installation of roof-top solar panels, and LED lighting fixtures.

[8] Dillard's announced plans to expand into the former Macy's space while retaining its existing anchor location (former Ivey's) at the mall in order to offer a wider range of merchandise and opened in November 2018.

[10] In June 2018, UF Health announced plans for a 20 year lease and renovation of the space to contain its ophthalmology and otolaryngology departments.