The Official It Ends with Us Coloring Book

The book was announced in January 2023, but canceled the next day after online backlash due to the novel's subject matter of domestic violence.

[1][3] Following backlash and criticism online, Hoover posted a statement on Instagram the next day, saying she would ask the publisher not to continue with the project.

[1] Many readers criticized the concept on TikTok, while Goodreads reviewers gave the book an average rating of one star.

[3][4] Some wondered if the book would "romanticize" abuse, such as by including an illustration of the scene where Ryle pushes Lily down the stairs.

[1][2] The Mary Sue expressed concerns that a coloring book would appeal to underage readers, arguing that "Hoover’s audience is largely comprised of impressionable young people who could be taking a lot of the wrong messages from what she’s writing.