The One Total Home Experience, stylised as THE One, is a furniture retail company founded by Swedish entrepreneur and philanthropist Thomas Lundgren.
In an interview with Arabian Business magazine, Lundgren says he was inspired by a dream he had in 1993, in which an angel came to him with a mission to save the world from IKEA.
[4] In 2024, The One launched a new concept store in Dubai Hills Mall focused on the company's home furniture collections.
[5] According to CEO, Thomas Lundgren, The One's creative concept is to be magical and meaningful and "mass market, but to be prestigious with affordable prices".
[6] Lundgren claims to sell feelings rather than commodities and calls The One stores "theatres", where seasonal home fashion shows are staged.