The Other Campaign (Spanish: La otra campaña) is a political program by the Zapatista Army of National Liberation for the recognition and protection of indigenous rights and autonomy in Mexico.
Throughout the campaign, the Zapatistas met with a diverse number of groups and organizations, such as trade union organizers, indigenous leaders, intellectuals, feminists and women's rights activists, advocates for human rights, students, environmental activists, fishermen, factory workers, natural disaster victims, peasants, teachers, prostitutes, and young people.
Based on the Sixth Declaration of the Lacandon Jungle, the Other Campaign's ultimate goal was to force the Mexican government to agree to a convention which would rewrite the national constitution to include protection of indigenous rights and autonomy and exclude elements of neoliberal capitalism.
[1] Throughout their existence as a political force, the Zapatistas have published a series of declarations to announce the movement's objectives, in accordance with traditional peasant and indigenous revolts in 19th-century Mexico.
[2] The Other Campaign began as an idea devised by the Zapatistas to travel throughout Mexico to meet other resistance groups and learn about the struggles they face in their communities and rally support against the neoliberal and capitalistic federal political system.
Despite this obvious diversity and the Zapatistas' 12-year long struggle for indigenous rights, the speakers at the conference rarely mentioned the necessity of equal involvement in the campaign in terms of gender, racial-ethnic group, and sexual orientation.
Rather than incorporating these important issues into discussions of all aspects of the Other Campaign, they were confined to one section of the agenda, "A Special Place for Differences", drawing criticism from gay, lesbian, indigenous, and feminist organizations attending the event.
[2] The ultimate goal of this tour was to rally support from organizations throughout the nation in order to eradicate neoliberalism and capitalism from the political system in Mexico.