The site's main goal is to allow its readers direct access to news and information, unfiltered by their usual personalized browsing preferences.

[1] An article published on the site in early 2017 defined the startup's objectives: While the web was meant to broaden our horizons, the opposite has happened.

Through its mission to open minds, The Perspective seeks to counter the growing polarization that people all over the world are experiencing.

It employs design and psychology to make it easier for the readers consider ideas that are different from their own.After initial planning, a $1,292,000 seed investment was raised in late 2016.

[12] The site's features are designed to persuade readers to consider ideas threatening to their worldview: In September 2021, the Perspective launched its first book, titled What The Hell Are They Thinking?