The Channel recruited Chris White, ex Fremantle executive, as Commercial Director in 2006 to expand the company into European, Asian and Latin American markets.

On 1 March 2007, to capitalise on the popularity of poker in Europe, The Poker Channel launched as a free-to-air channel on cable platforms in France (Free and Numericable) and Germany (Kabel BW), and in Finland, Norway, Sweden and Denmark on DTH satellite platform, Canal Digital.

In 2008, the Channel expanded its footprint further in Finland (Welho, Maxinetti) and launched in the Netherlands, on KPN and in the digital basic package of UPC, adjacent to Eurosport in UPC's EPG, as well as in Greece (OnTelecom) and on the online TV service, Zattoo, in various European countries including Switzerland.

In September 2008 The Poker Channel re-launched their web site, PokerChannelEurope.com, in partnership with online video platform Brightcove.

In 2009 and 2010 the Poker Channel continued to expand its availability in Europe, including launches on all cable platforms in Portugal (Zon, Meo, Cabovisao); Neufbox (SFR) in France; Austria Telekom, Vectra and UPC in Poland, and making the channel available to all subscribers of Focussat, DigiTV and UPC Direct in Eastern Europe in Czech Republic, Romania, Hungary, Slovenia and Slovakia.

In 2010 Poker Channel partnered with media companies in Latin America to launch in Spanish language in Argentina and Mexico.