[1] Peters had enticed a young band called the Wayriders to lip-sync the song for the music video while posing as members of the nonexistent group.

He continued by saying that "[The Alarm members] wanted to stir up the water a little bit, break the mould" and have the song judged on its own merits and musical value, instead of judgement being based on the perception of the band.

[3] Peters told The Guardian: "We noticed that a lot of bands suffer when they attempt comebacks because people generally don't believe they can ever be as good as they once were.

The demo enticed executives in music production to record an album from the band called In The Poppy Fields which saw its advance release of the single, "45 RPM" entering Britain's top 30 chart.

The song was released as an EP single on 28 January 2013 in tandem with a national television campaign featuring both the film's cast and members of the Alarm.