"The Price" is a song by American heavy metal band Twisted Sister, released in 1984 as the third and final single from their third studio album, Stay Hungry.
Snider wrote "The Price" while Twisted Sister were recording their second studio album, You Can't Stop Rock 'n' Roll, in England during early 1983.
[4] In his 2012 autobiography, Shut Up and Give Me the Mic: A Twisted Memoir, Snider said, "The song tested well at radio and the video was a fairly welcome departure from our usual fare at MTV, but 'The Price' didn't break through the way we all hoped it would.
As "The Price" was a "heartfelt ballad", Callner and Snider decided not to continue the slapstick comedy theme of the previous videos and they also agreed that there should be less emphasis on the band's makeup and costumes.
"[8] In a 2023 retrospective on "the 20 best Twisted Sister songs", Martin Popoff of Goldmine placed "The Price" at number 12 and described it as "the most sincere ballad the band ever did".
He noted the "irresistible chords at the chorus, supported by Dee's leonine selling of the lyric" and felt its inclusion on Stay Hungry gave the album "some dimension and thoughtfulness".