It was released on December 19, 2006, by Bow Wow's LBW Entertainment, an imprint of Columbia Records; it serves as the first project issued through the former label.

The Price of Fame received generally positive reviews from music critics and was a commercial success.

[4] The first single from the album was "Shortie Like Mine" featuring Chris Brown and Johntá Austin; released on October 3, 2006;[5] it peaked at number nine on the US Billboard Hot 100 chart.

Every track on the album is edited, although explicit versions of songs such as "Shortie Like Mine", "4 Corners", and "I Don't Know About That" were recorded.

[8] On January 23, 2007, the album was certified gold by the Recording Industry Association of America (RIAA) for sales of over 500,000 copies in the United States.