The Profit (TV series)

[4] A fifth season premiered on November 21, 2017 and started with a "recap" episode that looked back at different companies Lemonis had invested in and said whether they were a "win" or a "loss".

[11] Other specials looked at Puerto Rico and both the legal and illegal marijuana industries in California.

Will Yakowicz of Inc. described the show as embodying "the American faith in second chances and reinvention" in a 2018 article discussing the aftermaths of Lemonis's investments.

Mr. Green Tea (from season one), for example, made $1.2 million in revenue the year before Lemonis invested in it.

Other businessowners interviewed by Yakowicz alleged that Lemonis acted "more like a callous private equity investor than a small-business savior" and accused him of exploiting them for entertainment purposes.

These included Michael and Kathleen Ference, the owners of Big Fat Greek Gyro from season two.

The Simple Greek, however, operated as a separate company controlled by Lemonis with no involvement from the Ferences.

"[99] Nicholas Goureau and Stephanie Menkin, the owners of Courage.B (also from season two), filed a separate lawsuit against Lemonis.

"[101] Fans of the show also purportedly harassed businessowners who did not do a deal with Lemonis on social media.