Cleveland Hustles is an hour-long American reality TV series created by LeBron James and Maverick Carter, which aired for an 8-episode season between August 24 and October 12, 2016, on CNBC.
In it, aspiring entrepreneurs competed to open one of four physical stores in the Gordon Square Arts District under the mentorship of a Cleveland investor.
It was hosted by Bonin Bough, with Kumar Arora, Alan Glazen, Kathy Futey, and Jonathan Sawyer as its panel of investors,[2] and LeBron James making several cameos.
[3] The show was based in the Gordon Square Arts District, a commercial hub in Cleveland's Detroit-Shoreway neighbourhood near Lake Erie.
Serving as its senior global director for digital and social media, his work resulted in Fast Company naming him one of its "100 Most Creative People In Business" in 2011.