It was taken over by its printer, Henry Woodfall (1713–1769), and relaunched as the Public Advertiser[1] with much more news content.
In 1758, the printer's nineteen-year-old son, Henry Sampson Woodfall took it over.
[2] A successor Public Advertiser, or Political and Literary Diary was printed for some months by N. Byrne but was out of business by 1795.
Benjamin Franklin published eleven essays attacking the controversial Townsend Acts in the Public Advertiser early in 1770.
The letters can be viewed in volume seventeen of The Papers of Benjamin Franklin.