It premiered on October 28, 2008 at 8 pm EST on Canadian digital cable specialty channel, IFC.
Each episode tells a story of one artist or band making it work in the music business and explores in depth a central theme surrounding them.
The stories go behind the scenes and depict the artists in their own environments, and in places not normally seen, in a unique and private way.
The series uses an uncensored witness approach and artful cinematography, giving it a look unlike the standard magazine style music documentaries often made by entities like MTV.
The first season consisted of 8 episodes that featured Die Mannequin, Born Ruffians, Brendan Canning of Broken Social Scene, The Cliks, Dodger with Skye Sweetnam, Gracer, Bourbon Tabernacle Choir, and Metric.