Each episode follows Richard C. Davis and his crew from Trademark Properties of Charleston, South Carolina as they purchase and renovate a piece of real estate.
Most episodes include the listing price of the purchased property, estimated cost of the renovation, and the market value (including potential profit) of the "flipped" property; however, one episode showed Davis renovating a quadplex owned by his company, in order to justify increased rents.
The first episode of The Real Deal was "A Home Run For Trademark", a special centering on the relocation of the Shoeless Joe house, while at the same time helping to renovate the life of a current Major League Baseball player, Josh Hamilton.
At a fundraiser event in Charleston, Richard C. Davis, who heads Team Trademark, said he "intends to document the lodge’s rehabilitation as part of the real estate company’s reality series, due to air on TLC in April".
This article relating to reality television in the United States is a stub.