The Rebel Billionaire: Branson's Quest for the Best is a reality show for Fox's 2004–05 season.
This format is strongly derivative of popular NBC reality show The Apprentice, though as well as business-related tasks it also incorporated many tough physical challenges, reflecting Branson's love of daredevil stunts.
Each week also saw the contestants travel to a different country, whereas The Apprentice is just situated in one area.
The one-hour show premiered on November 9, 2004 on the Fox network, and aired 12 episodes through January 2005.
[2] Although the show had over 5.5 million viewers, it was considered a ratings disappointment for American television prime-time programming.