It first opened in Edmonton in 2016 and its locations feature entertainment and recreational attractions such as an arcade, driving simulators; recreational games such as darts, bowling, archery, and virtual reality; as well as restaurants and bars, and an auditorium with a cinema-style screen, which can be used for concerts and other live events.
In January 2015, Cineplex Entertainment announced the establishment of The Rec Room as a brand-new concept, with initial locations set for Calgary's Deerfoot City, South Edmonton Common, and Roundhouse Park in Toronto.
[1][2][3] Cineplex CEO Ellis Jacob explained that the chain was meant to help the company diversify beyond its core cinema business in the wake of the growing streaming industry.
[1][2] Cineplex aimed to open 10-15 locations of The Rec Room nationally, ranging in size from 30,000 to 50,000 square feet.
The company subsequently announced and opened other locations, including Masonville Place in London,[3][6][7][8] Square One Shopping Centre in Mississauga (replacing parts of the former Target Canada store),[9] Avalon Mall in St. Johns, Seasons of Tuxedo in Winnipeg, and Brentwood Town Centre in Burnaby.