The Row is an American luxury fashion label established by Mary-Kate and Ashley Olsen in 2006 in New York City.

[1] The idea for the brand started as a personal project in 2005 when Ashley Olsen challenged herself to create a perfect T-shirt.

[2] She tested the design on a variety of women of all body shapes and ages in an attempt to find a "commonality in fit and attitude".

[3] In 2006, the Olsens created a 7-piece collection that included the T-shirt, a pair of cotton sateen leggings, and a cashmere wool tank dress.

[8] The Olsens work primarily out of The Row's Tribeca studio at 609 Greenwich Street in New York City, which they have occupied since 2012.

[10] In July 2020, it was reported The Row was weathering financial difficulties and had laid off half of its staff, stemming from the COVID-19 pandemic and the bankruptcy of Barneys New York, one of its largest accounts.

[2] In 2014, The Row opened its first store on Melrose Avenue in Los Angeles inside a converted home that is hidden from the street.

[16] The store was designed by David Montalba and Courtney Applebaum and won an American Architecture Award from The Chicago Athenaeum in 2016.

[25] In February 2018, The Row collaborated with the Noguchi Museum for their fall 2018 show at New York Fashion Week.