The band consisted originally of Oscar Nilsson, David Larsson, Filip Bekic and Povel Olsson.

In early 2012, the band changed its name to The Royal Concept, signing to Lava Records and releasing their self-titled EP in June.

They also released their tracks "World on Fire"[2] and "Naked and Dumb", followed by a fall tour in the US opening for The Wombats, then Wolf Gang before returning to Sweden to finish recording their studio album.

[4] In April 2014, the band announced the release date (May 7, 2014) of their debut album "Goldrushed" in Japan, which features five bonus tracks (Damn, Naked & Dumb, Gimme Twice, Knocked Up, and Someday).

[10] The album was described as more mature than the band's previous releases, with a little bit of carryover but with more climaxes and emotion as well as showing more of a psychedelic side of their sound.