EA Sports brand name is used to sponsor English Football League Two team Swindon Town F.C.

[3] Prior to the start of the 2023–24 season, EA Sports signed with the Spanish football league association, Liga Nacional de Fútbol Profesional to sponsor both first and second tier competitions which were under the title name, "LaLiga EA Sports" and "LaLiga Hypermotion" for five seasons with the €30 million a year deal.

On December 13, 2004, EA Sports signed an exclusive deal with the National Football League (NFL) and its Players' Union for five years.

In January 2008, EA Sports decided not to renew their NCAA College Baseball license while they evaluated the status of their MVP game engine.

The case was ruled in favor of the college athletes, which made licensing of these for EA's games more difficult.

[16][17] On June 4, 2012, EA signed a "multi-year, multi-product" partnership with the Ultimate Fighting Championship, taking over from THQ.

As planned, the game will not use any player likenesses, but instead bypasses the issues with the NCAA by licensing all other branding related to college football such as team names, uniforms, and stadiums through the Collegiate Licensing Company, as at the time of the announcement, the NCAA had not yet reached definitive rules on appropriate payment to players for their likeliness.

[16] Later that month, EA purchased Codemasters, developers of the F1 series, therefore reclaiming the rights to publish F1 games.

According to The New York Times in October 2021, FIFA had started discussions with EA in the prior two years on renewing these rights towards an exclusivity deal but with several caveats that has made negotiations difficult.

FIFA's position was that it has "a duty to support its 211 member associations to fully capitalise on the inherent opportunities that have been emerging over the recent years.

To that end, FIFA believed it was necessary that any license agreement "must involve more than one party controlling and exploiting all rights".

[23] EA has considered that abandoning the FIFA name would have little impact on the player experience since the league and team licenses would be unaffected.

[26][27][28][29] In June 2009, EA Sports announced that for 2010, the games Madden NFL, NCAA Football, NASCAR, NHL, NBA Live, and Tiger Woods PGA Tour would not be shipped for PC platforms.

The head of EA Sports at that time, Peter Moore, cited piracy and the fact that the "PC as a platform for authentic, licensed, simulation sports games has declined radically in the past three years as the next generation consoles [...] have attracted millions of consumers.

[32] In the Complex, users can play a series of mini-games, including poker, kart racing, golf, and it also features a Virtual EA Shop.

The update also included the addition of the EA Sports Pro Shop where users can purchase full boxing outfits and furniture from Fight Night Round 4.

The August 27, 2009 update separated the scoreboards for each level of play – Green, Red, and Black – and into Daily boards and Season boards (left side and right side), improved card readability, additional rail seating near the poker tables, player removal on lockup while playing poker, and player buy-in refund on removal (does not refund on Home disconnect) while playing poker.

100% of proceeds for these items went go to the Brees Dream Foundation in support of breast cancer research and awareness programs.

On November 25, 2009, Fight Night Round 4 producers Mike Mahar and Brian Hayes were in Home between the hours of 4:00pm and 5:00pm PT (7:00pm and 8:00pm EST), for a live chat with the PlayStation Home community in one instance of the Club Fight Night space.

Nevertheless, as EA Sports is the leading purchaser of official licenses, it is not uncommon that in a short span several games of the same sport but with different licenses are released: FIFA: Road to World Cup 98 was shortly followed by World Cup 98, all in the wake of FIFA Soccer Manager in 1997 (as EA has owned the license for the FIFA World Cup, which happens regularly in four-year intervals, since 1998), and college football and basketball games are released that are based on Madden NFL and NBA Live, respectively.