[10][11] The film starts with a modern-day press conference, in which Jo Dol-seok is introduced as the only royal tailor, who single-handedly revolutionized the fashion of Korea's Joseon dynasty.

Before one of his works is shown, the scene changes to the kingdom of Joseon, where a different story is told: Jo Dol-seok has tailored clothes for three generations of kings before finally becoming the head of the Sanguiwon, the department responsible for the royal attire.

Careful to use the traditional rules and patterns, Dol-seok denies the Queen's request when she asks him to replace the king's robe that was accidentally burnt by a gungnyeo (female attendant).

In the last shot, Gong-jin's design of the queen's royal ceremonial dress is shown at the modern press conference, but as was hinted in the first scene, it is wrongly attributed to Jo Dol-seok.

Costume designer Jo Sang-gyeong said she was inspired by the clothing during King Yeongjo's reign (1694–1776), which according to historical records was when a short jeogori, the jacket that sits on top of the dress, and jar-shaped skirts started to become fashionable.