[8] The building has also been noted for its similarity to a "play" media button due to how it looks from south of the River Thames.
[5][10] On 11 June 2013, the Common Council of the City of London permitted the development to go ahead subject to certain conditions being met.
[10] The construction of the tower first required the demolition of three existing buildings on the 0.33 ha (0.82 acres) site.
[10] The skyscraper was built for insurance company W. R. Berkley and is the firm's European headquarters, occupying approximately one-quarter of the total office space.
[11] Other tenants that have leased space include Axis Novae, National Australia Bank, SAP, Morrison & Foerster, Britannia Financial Group, and Convex.