[1][2] Tucked away at the bottom of an alley, it served as a prominent nightclub, live music venue and historically significant meeting place for London's rock elite in the 1960s.

[4] The Scotch of St. James was where a then-unknown Jimi Hendrix first performed on the night of his arrival in England on 24 September 1966,[5] when he joined the house band for an impromptu session on stage.

[9] Patrons at that time included the Beatles, the Rolling Stones, the Who, the Kinks, Rod Stewart, the Moody Blues, the Spencer Davis Group,[10] Eric Burdon, the Animals, Sonny and Cher, Inez and Charlie Foxx and Goldie and the Gingerbreads.

The new club is a fashionable[12] nightclub frequented by the rich[13] and famous[14] including Kate Moss, Sofia Coppola and Benicio del Toro,[15] Suki Waterhouse, Cara Delevingne, Georgia May Jagger, and Edie Campbell.

The club has also hosted parties for fashion houses including Stella McCartney, J.W Anderson, Longchamp, Roger Vivier,[20] Matthew Williamson, Linda Farrow, Rockins and Eyeko.