It was designed as an interactive literary experience, and speaks primarily of the concepts of Neoism, collective identity, and Monty Cantsin.
[1] Stewart Home, co-writer of book The House of Nine Squares, with Florian Cramer, asserts that the project was an effort to create the illusion of an art movement.
[2] Published letters, from 1995, between the two, reveal the names 'Luther Blissett,' 'Monty Cantsin,' and 'Karen Eliot,' were used widely throughout the media at the time, by many different people, in assistance with building the myth.
[2] It was rated by Point Survey, in the 1990s, as being among the top 5% of all sites in the Internet, and "Web of the Week" by Steinkrug Publications.
They worked together to tell the world a great story, create a legend, give birth to a new kind of folk hero.