The Severn was an Independent Local Radio station serving north & central Shropshire and the Telford & Wrekin area.
The Shrewsbury and Oswestry radio stations launched at 7am on Monday 18 September 2006 with the first song played being "Seven Days" by Sting.
The station as a result when launched featured many Beacon Radio names including Stuart Hickman and Alan Nicklin.
Their sister station 107.4 Telford FM had however been on air since May 1999 but rebranded as 107.4 The Severn on 20 September 2010 to allow for county-wide coverage and shared programming.
On 3 February 2012, The Severn, and sister station The Wyre, were acquired from the Midlands News Association by UTV Media.