Until the 1950s, the company's products were mainly mixers for alcoholic drinks: mineral water, club soda, and ginger ale.

[3] By the 1960s, Shasta was a well-known brand of sodas and mixers in most of the western United States and parts of the Southwest.

In 1983, the company's ad agency hired Ministry frontman Al Jourgensen (at the time a rising synth pop musician) to write and perform a jingle for a commercial.

In 1993, Shasta Beverages offered flavors such as Mario Punch and Princess Toadstool Cherry,[7] which were produced in 8-ounce cans and marketed to children.

Shasta Shortz products were produced in 8-ounce cans and had sweeter, more candy-like flavors,[8] including Bubble Gum, Camo Orange Creme, Chillin' Cherry Punch, Cotton Candy, Rah-Rah Root Beer, and Red Grape Stain.