According to the editor of the website, Svetlana Skarbo,[1] their aim is to challenge stereotypes about Siberia, which she believed were "negative and out of date".
[1] The Siberian Times described their organization as a "All about Siberia, in English," with news articles produced by both Russian and Western journalists, alongside researchers.
"[3] Meduza found that the site was run by an individual named Will Stewart who employed freelancers to rewrite tabloid stories from Russian media outlets.
[5] This story was reported by the Smithsonian, although a separate claim was made by the academic journal Doklady Biological Sciences.
[6] Other Siberian Times stories have been picked up by Radio Free Europe/Radio Liberty,[7] The Daily Telegraph,[8] The Independent[9] and Business Insider.