Directed by Meiert Avis, on 9 and 10 August in Malibu, California, the music video opens in similar fashion to that of the music video for the song "Yellow" by Coldplay, with Gavin Rossdale walking down the beach on a cold, grey morning singing the first verse and chorus.

Afterwards the video unfolds into a blissful summer party with jamming, shooting pool, and guitar playing on the beach.

The band also performed the song on The Tonight Show with Jay Leno on 22 September and Discovery Channel's American Chopper Live on 6 December 2011.

[4] The song was also featured on the television series The Lying Game,[5] the NHL 12 soundtrack[6] and in the 2013 film The Call.

On 18 October 2011, "The Sound of Winter" topped the Alternative Songs chart, knocking off "Walk" by the Foo Fighters.