"Nestled in the heart of the mothering Alleghenies lies the quaint, old-fashioned Gains farm - a heritage from father to son for generations past."
Eighteen years pass and we meet Robert Washburn, a wealthy landowner who owns vast tracks of land adjacent to the Gaines farm.
The company primarily distributed its productions to modest-sized towns and independent theater chains that frequently refreshed their film selection three times per week.
To support the production of the remaining four films, FBO committed to investing two and a half million dollars, which, in today's currency, is equivalent to $40,472,167 in 2021.
During his tenure at FBO, Johnson earned several titles, such as the Master of Melodrama, King of Exploitation, and Hero of the Working Class.
Johnson's success stemmed from his ability to create epic films and commercially viable movies that resonated with subjects close to his heart and his mother's.
Within the tapestry of these specials, Johnson masterfully intertwines courage, dedication, a sense of responsibility, the importance of family, high moral principles, loyalty, and selfless acts of sacrifice.
By incorporating the theme of motherhood, it provided a contrasting element to balance the intense war scenes depicted in the movie.
Emilie Johnson wrote stories about lunch pail characters living paycheck-to-paycheck like law enforcement officers, firefighters, mail carriers, railroad engineers, patriots, baseball players, and newspaper press operators.
[i] Emilie's conviction in the cinematic potential of her human-interest stories was matched by her son's ability to bring them to life on the silver screen in grand, sweeping melodramas.
The Johnsons collaborated closely, working alongside each other during the pre-production phase and continuing their partnership on set once filming commenced.
Some larger theaters boasted full orchestras, while smaller venues relied on pianos or organs to provide a musical backdrop.
Walter Goodwin later published his music with the title, "Theme Song and Melody for Emory Johnson's Mighty Motion Picture "The Spirit of the U.S.A." with Mary Carr and Johnnie Walker.
We also see songs published at the conclusion of World War One with the title of The spirit of the U.S.A. including: In 1922, the Robertson-Cole Distributing Corporation reorganized and rebranded itself as FBO.
As part of this change, FBO secured land at the intersection of Melrose Avenue and Gower Street in Los Angeles.
Although it was not marketed as a war film, FBO strategically cultivated a relationship with the armed forces for this movie, positioning it as a recruitment tool to attract volunteers and encourage enlistment in the National Guard.
The guns and carriages prominently displayed advertising banners while uniformed individuals distributed handouts to the enthusiastic crowds.
It will have a powerful war background, to be sure, but it will be essentially a human drama, omitting none of the sound and dramatic ingredients which have figured so vitally in the success of my recent photoplay.
In the past, FBO successfully implemented an advertising strategy by forging local partnerships with the organization supporting the specific working-class hero depicted in the film.
Although it was not marketed as a war film, FBO strategically cultivated a relationship with the armed forces for this movie, positioning it as a recruitment tool to attract volunteers and encourage enlistment in the National Guard.
FBO's publicity department also staged drill formations in City Hall Square, decorated guns and carriages having them prominently displayed advertising banners, special regimental parades marching to the theater, and local merchants jumped on the promotional bandwagon.
[81] In the event that a movie theater owner requires assistance in promoting this particular film, FBO offered a comprehensive Campaign Book.
The press book meticulously guides theater owners in effectively showcasing the film and maximizing its reach to audiences.
At the movie premiere in New York, FBO put together a notable stunt by enlisting 29-year-old baseball sensation Babe Ruth to join the Militia.
On the opening day, the Cubs baseball team, mounted on horseback, paraded down State Street escorted by eight horse-drawn 75 mm guns and a Regiment of soldiers.
The vast crowd witnessed the entire Cubs team joining the 122nd field artillery, taking an oath of allegiance right in front of the theatre.
The opinions shared in reviews, which were published in different trade magazines, were indispensable in the process of deciding whether to book a movie for screening or to watch it as a viewer.
These films primarily focus on family dynamics, centering around characters who face adversity and exploring themes of duty and love.
"[90]"Emory Johnson is a producer who works on the theory that a majority of patrons want heart-interest melodrama that strikes home, built around characters and incidents of every-day life with which we are all familiar.
By reading these assessments, picture house owners could determine the viability of a film deciding whether it was likely to attract audiences and generate the desired financial returns in their locale.