In 1900, Reamer Ling was its editor, and in 1903 Eli S. Perkins was editing the paper.

In 1903 the newspaper merged with Snips, another paper in St. Johns, and ran under the masthead, Snips and St. Johns Herald, and Perkins continued as the editor.

Ling returned to editing duties at the same time, alternating with O. E. Overson through 1910, when George E. Waite became the editor and publisher.

After Barth's death in 1946, Myrlan G. Brown purchased the paper and merged it with the Apache County Independent-News, and renamed it the Apache County Independent-News and Herald-Observer.

The following year, the paper absorbed the McNary Pine Knot Post, making it the lone newspaper in Apache county at that time, and remained in publication until January 27, 1956.