While Fazaeli's blog aims are largely cultural and artistic—sharing Iranian street fashion with other, predominantly Western, audiences—Fazaeli also has larger motives of promoting cross-cultural understanding.
[1][2] In a September 2013 interview with The Atlantic Post, Fazaeli explains these larger motives: “I have realized that people have a wrong understanding of us.
[3] In addition to these street style posts, which appear without text and feature images of fashionably dressed women in public spaces throughout Iran, The Tehran Times also includes long-form articles by guest writers—often in both English and Persian—on topics relating to Iranian culture.
[4][5] Here Fazaeli explains the inclusion of these cultural, long-form articles on the blog: “I don’t think my responsibility is to only post photos of stylish women ...
A combination of both could make the blog much more interesting and create stronger messages.” Fazaeli supports the idea of women as changing the sociopolitcal atmosphere in Iran, but also emphasizes that there is no monolithic Iranian woman and thus no monolithic approach to dress in Iran: "Are all Iranian women miserable or are all modernized?