TRAI directed all access providers to exclude the following persons from the limit of one hundred SMS per day per SIM.

The exceptions include:[4] However, 100 SMS a day plan proved to be disastrous for text addicts wring hands.

According to a survey conducted by the Associated Chambers of Commerce and Industry of India, around 60% of the country's urban youth send/receive around 100-125 text messages daily to interact with their peer group.

[5] College students were hard hit by the new norms as they are the biggest users of the SMS as they are available at low cost tariffs.

[7] In July 2012, the Delhi High Court removed the ban on the SMS limit of 200 per day per sim, as it felt that the restriction infringed the constitutional right to freedom of speech and expression.