The Tempest was an American multinational digital media and entertainment company for women and non-binary individuals that was founded in 2016 by Laila Alawa.
[3][4] Their purpose was to serve as "the destination for diverse women to share, inspire, and celebrate life through storytelling, experiences, and a global community.
Writers are advised to write about stories that interest them; this can range from international politics and up-and-coming beauty influencers to technology and cultural experiences.
The Tempest produces editorial and video programming, live events, and social, shareable content delivered across major social media platforms, and covers a variety of categories including style, health, food, entertainment, careers, technology, news, politics, and more.
A study on ethnic media consumption and production by Professors Matthew D. Matsaganis of Rutgers University and Shirley Yu of University of Toronto found that The Tempest actively creates conversations around the socioeconomics of the digital space, journalistic norms, and personal concepts of identity.